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Search Engine Optimization (SEO)

Search Engine Optimization termed as SEO is one of the essential tool of Internet Marketing, ensures the higher ranking of webpage. Search Engine Optimization is a technique to grab maximum quantity and quality of E traffic. We specializes in seo services delhi. Shiru Software provides Internet Marketing, search engine marketing, PPC management, link building, cheap search engine submission & strategic internet marketing solutions for companies wishing to market their business online. Over the years, we have earned ourselves a high reputation as a seo company india, specializing in internet marketing strategy and internet marketing solution. Riding high on this we concentrate on internet PROMOTION techniques and Search Engine Optimization tools aimed at getting you to the top of the search engines. As your Search Engine Optimization firm, we assist you in developing long term web marketing Search Engine Optimization strategies that will ensure HIGH Return on Investment (ROI) and specific goals.

Search Engine Optimization lies in the foundation of effective Internet marketing. On line existence can never generate business until your website is visible within top 20 ranking of Google, Yahoo, MSN, AOL, AltaVista, All The Web, Lycos etc & other major search engines. Search Engine Optimization is a single handed technique to acquire higher page ranking. Search Engine Optimization is a decisive factor of promotion of any web page.

At ShiruSoftware we design sites that are "Search engine friendly" i.e. we make your site easy to navigate for the search engines as easy as possible without losing its appeal to visitors.

Search Engine Optimization follows a distinct procedure, where our SEO Experts find out the keywords which may depend on the business activities of our respective client. Further these keywords are inserted in the text of web site in order to make that Search Engine Optimization friendly. The process of Search Engine Optimization, ensures the easy accessibility of web page.

After the finalization of keywords, we utilize these keywords within the copy of your web site's text, its meta tags, and all the little added extras that can give you that slight advantage over your competitors. We always keep in mind that it's also very important to know that your website is not using techniques that might actually block the search engines from finding and adding your site to their databases! Request a quote for Search Engine Optimization.

Our Search Engine Optimization & Submission Plan Involves the following activities :

Keyword Suggestion : With your feedback, we research related keywords, put them through a detailed competitiveness analysis to find the most targeted terms for which to optimize. We call this "niche marketing" and the benefit is that it helps attract highly targeted traffic to your site --- the kind of traffic that converts to paying customers.
Rank Reporting: We will check your site's current positions in the major search engines on a periodic basis & find out, how you rank on every keyword or phrase that is important to you (up to 20 Keywords or phrases), on all the major engines. Management report would be provided with valuable information.
Web Site Optimizing: We will supply expert, custom-tailored advice & optimize your existing web pages. We know many search engine's unique personality and how to build TOP ranking pages for each without spamming or abusing the index.
Web Page Generating: We will create additional optimized pages based on keywords and content you provide us about your business. This will gives you a head start in heading to the top of the search list. They also act as alternate entrances to your Web site, giving potential visitors more ways to find you. These are not spammed gateway pages, but manually created simple additional web pages.
Content Uploading : We will also upload all the optimized Web pages we created, changed, or added. We will make sure new chart-climbing pages get uploaded to your Web site.
Scheduling : We will check your Web site's positions each month. You'll know immediately if a site stays on TOP, falls in rank, or falls out of the index altogether. This allows us to release a new optimized page or re-optimize an existing one before traffic start dropping.
Website Popularity : Your website would be additionally submitted to over 400+ search engines. Having your site listed on as many as possible sites is not only good for more visitors but also good for ranking in major search engines who will check your link popularity on the web. So more the link to your website, the better your ranking will be in these major search engines.
Link Popularity : Google, Yahoo and other major search engines use an algorithm which calculates the value of a web page based on its number of incoming links, relevancy and page rank of those incoming links, outgoing links, page content and meta info. The PR is defined from PR1 to PR10 with 10 being the best. Google bases their rankings almost 85% on links alone and with Yahoo and AOL using Google's rankings, you can understand how important links really are these days.

The search engines take into account the amount of times a keyword is searched on. The more popular a keyword is that describes your business, the more points you gain for having good keywords. Once all of the criteria are looked at, the points are added up and in a nutshell, this determines your page rank. The higher your page rank, the higher you are listed in the engine.

We will work on link building, link popularity, link building services, link popularity services & getting you linked with quality, complementary sites. This will improve your position in the top search engines and Internet directories by increasing your link popularity.

Pay Per Click or PPC Management is basically an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, the advertiser gets relevant traffic on its website which it can use to promote its business online. It instantly increases traffic on your website by displaying your ads on thousands of other websites, and is comparatively cheaper than other technique.

A system of bidding is employed in PPC where the advertiser can decide how much he will be bidding on the basis of the rank he wants his website to attain on the search engine display page.

Effective PPC management requires a dedicated effort, in-depth market research, and industry knowledge which we are proud of. We manage ad campaigns, select the right keywords, and help our clients in setting up the right bid. Once we submit the PPC campaign to search engines, we keep a thorough monitoring to make necessary changes so that it is never heavy on your pockets.

Our pay per click management program includes working out pay per click affiliate programs and creating pay per click banners and ads thereby increasing your click through rate and signups. With both targeted traffic and unique visitors coming to your site, you are able to make money at a fairly low cost.